Robert runs Solomon Strategic, a firm he founded in 1999 to provide marketing counsel to advertising agencies, client companies, and individual marketing professionals. Trained as a direct marketer who embraced Digital early on, Robert is known for his expertise as a brand strategist and new business developer. He is an expert speaker and workshop leader who also is certified as an organizational and executive coach, particularly skilled in job search.
Robert has handled a wide range of consulting assignments, in both offline and online media, for more than a score of clients, including Ammirati Puris Lintas, Blitz, BoomBox, Brandmuscle, Chase Insurance, Cognitive Arts, Condé Nast, Digitas Health Lifebrands, Deep Focus, Draft Worldwide, Ferrara & Company, Initiative Media North America, PALAZZO | Investment Bankers, PCR, Procurian, R/GA, Saatchi & Saatchi X, Sotheby’s, and Womenkind.
Robert previously was President of Direct and Interactive Marketing at Ammirati Puris Lintas, General Manager of FCB Direct West, and Senior Vice President of Bronner Slosberg Humphrey (now Digitas).
The latest, third edition of The Art of Client Service has just been published by John Wiley & Sons. It follows the two previously issued editions of the book, plus Brain Surgery for Suits, which was published in 2000 by Strategy Press. Many agencies and marketing firms use the books as account management training tools.
To order current edition from Amazon, click here.
Robert has conducted workshops and given talks on client service, direct marketing, discipline integration, agency search, and related topics for a wide range of organizations, including the Association of National Advertisers, Columbia University, the Direct Marketing Association, the Direct Marketing Educational Foundation, DM Days, DMIX, Mercedes-Benz, Messner, Omnicom, The Society of Digital Agencies (SoDA), and Thought Legion.
Robert’s blog, Adventures in Client Service, is written for a community of like-minded account people committed to providing smart, strategic, trust-based service to clients.
Robert has a master’s degree from the University of North Carolina at Chapel Hill. His undergraduate degree is from George Washington University, in Washington, DC, where he graduated with honors, and as a member of Phi Beta Kappa. He has a certificate in organizational and executive coaching from New York University’s school of continuing and professional studies.
Robert lives in Napa, California with his wife Roberta, and with the world’s best dog, Alvin.