The best way to define “commercial” writing is to say what it is not.
It is not the writing of commercials. It is not print, radio, outdoor, digital, direct, or any other form of advertising that is the proper domain of a copywriter.
Robert Solomon is the first to tell you he is not a copywriter. But, if pressed, he will admit to being an author.
As an author, Robert is uncommonly adept at writing a point-of-view letter or email, or a presentation for new business. He is expert at crafting strategy recommendations. He has substantial experience as a speech writer. He’s good at descriptive material for a piece of collateral. He writes solid web content.
He is, in short, good at writing for commerce. Hence the term, “commercial writing.”
If you’re looking for someone to tackle a commercial writing assignment, talk with Robert.