If you’re an entrepreneur establishing a reputation, or a firm seeking to better position itself in the marketplace, I can help.
My work begins with brand positioning. If you have one, terrific. If you don’t, I will create one, using a proven, well-developed methodology to arrive at a solution that not only makes the perfect elevator speech, but also serves to precisely and concisely describe why you are in business and how you differentiate from competitors.
Once there’s a positioning, I develop a creative brief to guide site development. From there, I works on site architecture to formulate a story, then writes material that captures the spirit of you and your firm. I partner with one of a handful of truly superb art directors to bring your site to life, then works with a website developer known for creating elegant code.
I also handle the all-important “housekeeping” on the assignment: building a schedule, developing and managing to a budget, meeting follow-up, and all other mundane but critical client service details. My chief advantage is that I wear two hats: as the account person on the assignment, and as the writer. The benefit to you? Lower cost. Better content.